Policy reports

At a time of declining trust levels globally, this report examines the crucial role and fast-moving nature of trust in international relations, public diplomacy and soft power.

In this report we explore soft power and cultural relations policies, approaches and institutions in 13 countries and the EU.

In this mini-report, we gauge the perception of the UK and other leading nations among young people in G20 countries.

Our new report presents analysis of polling data from a survey of 37,158 young people from 36 countries to reveal how the UK and other countries rate in the eyes of the next generation.

Research exploring the role that cultural relations plays in more challenging contexts in building a resilient platform for dialogue and co-operation between nations.

How do leading countries soft power approaches differ and what seems to work best? This report examines the institutional landscape and global presence of different international bodies.

Cross-party British Council APPG Chair, John Baron gives his introduction to the recently launched 'Influence and the Integrated Review: Opportunities for Britain’s Global Vision' report.

Our soft power perceptions research, undertaken for the fourth time since 2016, offers insight into young people’s views of the attractiveness and trustworthiness of the G20 countries.

The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.

The latest Edinburgh International Culture Summit report focuses on culture, wellbeing, and investment.